Audience Research Methods

In order to have a successful Music Magazine different types of research must be carried out. This is to know what people want to see in a magazine to see what they find most interesting. There are two main types of research. These types of research are Qualitative research and Quantitative research.
 

Qualitative Research is the research carried out to uncover prevalent trends in thought and opinion. Its aim is to gain an understanding of underlying reasons and motivations which provides insights into the setting of a problem or hypotheses for later quantitative research. Qualitative research can be done through an interview or a focus group.  
 

Quantitative Research is the research carried out to measure the incidence of various views and opinions in a chosen sample. Its aim is to quantify data and generalise results from the sample to the population of interest. Quantitative research can be done through a survey or a questionnaire.   



Different types of data can be collected from the research carried out. There are two types of data. These two types of data are Primary data and Secondary data.

Primary data is data being collected or obtained from a first hand experience. It can be received first hand. This can be done through an interview, when a person collecting the data sits face to face with the respondent.

Secondary data is data referring to data collected in the past or obtained from another party. It can be obtained from past surveys and questionnaires.



How can the types of research and data collected help Music Magazines ?

The research carried out and the data collected can help a music magazine as it helps magazines get a firmer background knowledge and a further insight as what people like to see in a magazine. This will help the music industry create more successful music magazines in the future with more interesting and exciting features.
 

 

From analysing this NME front cover magazine, NME would use the research methods provided to help them find what people want to see in their magazine. 
  

NME would use qualitative research through interviews and focus groups to discover the thoughts and opinions as to what other people think about their magazine. NME can do this by interviewing the public by asking other peoples opinions as to what they see in the magazine itself. 
 

As well as using qualitative research, NME would use quantitative research as well within their finding to find out what makes a successful music magazine. NME would use quantitative research by producing a questioner based on music magazines and handing out that questioner to a population of people. By doing this, NME are able to get a deeper insight as to what people will want to see in their magazine.

 

Here is a video that explain the meaning of both quailitve and quanitive reasrch. The video also states how and where the types of rearch are used in order to come out with the correct data with included examples.